Every two years the Marketing and Innovation Awards recognise forward-thinking manufacturers and food service companies that provide the best examples of work to improve farm animal welfare and to promote higher welfare, sustainable food choices.
The Best Innovation Award recognises companies that have developed a successful project or innovation that has delivered measurable benefits to the lives of farm animals.
The Best Marketing Award recognises companies that have delivered a successful, creative and far reaching consumer marketing campaign, communicating the importance of farm animal welfare and promoting products from higher welfare systems. The award also covers marketing initiatives that communicate the need to reduce meat, eggs and dairy consumption.
2021 Marketing and Innovation Awards
The 2021 Best Marketing Award was presented to French, higher welfare poultry producers, Les Fermiers de Loué, for their innovative and eye-catching street poster campaign, that cleverly linked into the 2020 Municipal Elections in France.
The campaign was widely publicised on TV, radio and social media and successfully raised awareness of Loué’s ‘A Rating’ for animal welfare and the Method of Production labelling it applies to its products.
Of the entries for the 2021 Best Innovation Award not one, but two, applications stood out, both of which were awarded Special Recognition Awards.
Hilton Seafood UK received its Special Recognition Award for being the first to commercially trial and adopt an electric stunner for warm water whiteleg shrimp, or King Prawns, which delivers a more humane method of slaughter than the usual thermal stunning by immersion in ice slurry. Read more here
The other winner of a Special Recognition Award within the Innovation category was Danone for its global assessment tool for dairy cow welfare.
A digital tool, which can be used on any tablet, helps farmers implement welfare improvements by creating a personalised SMART Action plan based on key inputs and welfare outcome measures. Read more here.
Every two years we present our ‘Retailer Awards’ which are based on our biennial Supermarket Survey results. The next Retailer Awards will be presented at our Awards ceremony in 2022.